Outdoor Sportsman Group (OSG) recently reports notable growth across its print properties, primarily driven by the young adult male demographic. According to the latest 2024 MRI Spring Doublebase report, OSG’s MRI Reported Print Group, shows our male audience posting an increase of two percent year-over-year increase, rising from 8,190,000 in 2023 to 8,362,000 in 2024.
