The new Alloy Blade from SteelShad is a redesigned version of the original SteelShad, with the addition of modern colors in a modern aesthetic. Featuring premium Mustad hooks, the Alloy Blade is available in 8 stunning SteelShad colors.

SteelShad Debuts New Alloy Blade

Yamamoto Baits has beefed up the Shad Shape Worm. Still featuring the same proven design, the all-new 4" Fat Shad Shape Worm provides a fatter body construction that makes it perfect for dropshotting or as a jig head minnow.

Yamamoto Adds 4" Fat Shad Shape Worm

Cuda Fishing and and Mark Zona debut 4 new Zona-inspired Cuda tools. The 4 tools include a 5.25" Braid Sheer, 3.5" Micro Scissors, 8.75" needle-nose pliers, and a 5.25" Mini Snip.

Cuda, Zona Release New Tool Series

The Tungsten Nedster from Northland Tackle is a smaller and denser version of the original Nedster and features a premium, ultra-sharp Gamakatsu 604 hook that turns bites into catches time after time. Available in 3 weights (?, ³⁄??, ¼ oz), 2 hook sizes (1/0 & 2/0), and 3 proven colors.

Northland Unveils Tungsten Nedster

Evolution Outdoor will debut its latest innovative storage products at ICAST 2025, taking place July 15-18 at the Orange County Convention Center in Orlando, Florida. Among the lineup of new products, Evolution Fishing will launch its Plastix Case and Bulk Spool Bag.

Evolution Outdoor Launches New Storage Products at ICAST 2025

The new Gravel Grinder Float'n Rig from Northland Tackle gives anglers all the confidence they need to stay out of the muck when fishing a spinner rig. Perfect for crawlers and Eye-Candy Plastics, the Gravel Grinder Float'n Rig is available in 2 sizes (#4 Indiana, #6 Indiana) and 8 fish-catching colors.

Northland Unveils Gravel Grinder Float'n Rig

Northland Tackle understands that there is no better way to cover water than a spinner rig – and the all-new Gravel Grinder Harness gives anglers a premium option to do just that. Perfect for crawlers and Eye-Candy Plastics, the Gravel Grinder Harness is available in 3 sizes (#4 Colorado, #6 Colorado, #4 Indiana) and 8 colors.

Northland Debuts Gravel Grinder Harness

A 21-year veteran of the Bassmaster Tour and winner of the 2014 Bassmaster Classic, Randy Howell of Guntersville, Alabama, is one of the top freshwater fishing professionals on the water today. He's also been a longtime member of the Fish Monkey promotional staff.

Fish Monkey Pro Staff Profile: Randy Howell

Montana Fish, Wildlife & Parks has confirmed the detection of a non-native brown trout in the Flathead River upstream of Pressentine Fishing Access Site near Evergreen, and anglers are encouraged to submit any additional brown trout caught within the drainage.

FWP Responds to Brown Trout Detection in Flathead River

HIVIZ® Shooting Systems is set to attend the 2025 NSSF Range-Retailer Business Expo in West Palm Beach, Fla. The event will take place July 16-17 at the Palm Beach County Convention Center. Visit Booth #337 to explore the latest advancements in shooting sight technology.

HIVIZ Shooting Systems Gears Up for 2025 NSSF Range-Retailer Business Expo