Custom & Collectable Firearms introduces the Kimber 1911 “El Rey.” This limited-edition series, chambered in .45 ACP, is available in just 380 sequentially numbered pieces. Its rose gold slide, engraved with “El Rey,” pairs seamlessly with a matching frame, creating a warm, regal finish.

Sierra Bullets expands its MatchKing-X (MKX) line with the launch of the 7mm 175-grain HPBT MatchKing-X, now available online and at retailers nationwide. Modeled after its MatchKing counterpart, this addition stands out as a natural match for the 7mm PRC.

TrueTimber is excited to introduce new Tekari ground blind offerings, now available both in-store and online at Walmart.

MDT announced that the TIMBR CORE Rifle Stock and CORE Bottom Metal are now available for the Remington 700 Short Action. The TIMBR CORE blends the warmth and aesthetics of a traditional sporter-style wood stock with modern precision engineering, featuring an integrated micro aluminum chassis and adjustable length of pull.

Shell Shock Technologies announces the release of its newest premium ammunition: Shell Tech™ 308 NAS3™ PROGRADE Ballistic Tip Ammo. Built with the trusted Nosler® Ballistic Tip® projectile and SST's advanced NAS3 casing technology, the 308 NAS3 PROGRADE provides the consistency and precision that gives hunters confidence with every shot.

With the seemingly endless attacks on Americans' constitutional rights across the country, the Second Amendment Foundation (SAF) is urging all Americans to celebrate Constitution Day by continuing to defend the Second Amendment.

The Congressional Sportsmen's Foundation (CSF) announced that Alyssa Gay has joined the organization as Director of Marketing and Communications. Alyssa is a strategic communications leader with more than eight years of experience advancing mission-driven organizations through innovative marketing, advocacy, and stakeholder engagement.

Leica Sport Optics USA announces a new partnership with OLLIN. Launching on Monday, 15 September 2025, this collaboration introduces two new products: the OLLIN Snapshot Spotter Adapter (MSRP $134.99) and the OLLIN Snapshot Bino Adapter (MSRP $114.99). Both adapters require use of the OLLIN SNAPCASE (MSRP $44.99), a custom smartphone case with integrated magnetic alignment.

CZ-USA announces the addition of Chris Sprangers as its Director, Marketing. Chris brings nearly 20 years of experience in marketing and brand strategy within the outdoor industry. Most recently, he served as Managing Partner and Director of Outdoor Brands at North House Outdoor.

Steelhead Outdoors has joined the Association of Great Lakes Outdoor Writers (AGLOW) organization. Steelhead Outdoors entered the market in 2016 with its state-of-the-art Nomad and Recon Tactical modular gun safes sold online.