The new Prime DIVIDE bow series from Prime Archery®, by G5® Outdoors, is redefining what a compound bow can be. It is available in an unmatched range of axle-to-axle lengths (31, 33, 35, and 37) and brace height variations (6” or 7”). Prime builds a bow to fit every hunter, every style, and every pursuit.

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One of our native wildlife species historically played an important role on Thanksgiving Day. North America's native wild turkeys were the ancestors of the Thanksgiving turkey on our dinner table.

The Gamekeepers of Mossy Oak, airing Tuesdays at 9 p.m. ET on Outdoor Channel, is redefining how to celebrate the great outdoors. This series explores the intersection of science, hunting, fishing, and wildlife conservation, offering viewers and listeners a deeper connection to the natural world.

The highly anticipated Guns & Ammo Showcase is set to air this November, bringing exclusive insights and must-have deals in the firearms industry just in time for the holiday season. Viewers can tune in to the Outdoor Channel on Wednesday, November 26, at 8 p.m. ET, and the Sportsman Channel on Thursday, November 20, at 9 p.m. ET.

CZ-USA has joined as a Whitetails Unlimited national sponsor, announced WTU President Jeff Schinkten.

Hook & Barrel Magazine® has unveiled Lights Out: Skate or Die, a short film that breaks away from traditional outdoor storytelling. Fusing the rebellion of 1980s–90s skateboarding culture with the stark, reflective solitude of the American West, the film captures the battle for mental health, sobriety, and second chances.

GRITR Outdoors announces a sale on Holosun optics and laser/IR sighting devices. Through November 30th, hunters and shooting sports enthusiasts can enjoy discounts of up to 51% on a wide selection of Holosun products, including pistol and rifle red dot sights, laser sights, weapon lights, and mounts.

The Mantis TitanX is here. This innovative training gun integrates MantisX technology to track movement, analyze performance, and deliver precise feedback, helping you build skills that transfer directly to live fire.

Long before synthetic fibers filled the shelves, nature had already perfected one of the finest performance materials on earth: merino wool. Sourced from Merino sheep—originally bred in Spain and later refined in the rugged highlands of New Zealand and Australia—this natural fiber has been prized for centuries for its softness, warmth and versatility.