Ask This Question: And What Are You Giving That Special Woman for Mother’s Day?

Claudia Chisholm, GTM’s president, shares from her 25 years in retailing: “Mother’s Day, being the most important day of the year that solely focuses on women – provides retailers a highly profitable opportunity. Your multiple sale strategy should include training all employees to ask this question at checkout: ‘Do you need a gift of a concealed carry purse or bag for a special lady this Mother’s Day?’ Stand back and watch the lightbulb moments, followed by guilty faces, followed by this response: ‘What can you suggest?’”