Beretta USA reintroduces one of its most iconic handguns with the release of the Beretta 92FS ODG. Now available in Olive Drab Green Cerakote® finish, the legendary 92FS maintains its battle-proven performance.

Moultrie announce that its industry-leading EDGE 2 and EDGE 2 Pro cellular trail cameras are now available to retailers across the Canadian provinces.

The brand-new Bill Lewis Afterburner is small but mighty. The 2.5" tail spinner features a large ABS body that significantly improves return on Forward Facing Sonar, as well as an inset blade that is protected from weeds and debris.

The Die Hard Ankle Rig, now available for the S&W Bodyguard 2.0, is built from top grain saddle leather and finished on the outside with a super tough PU coating. This combination of materials was originally designed for Federal Law Enforcement.

The Hunting Matters podcast, presented by the Houston Safari Club Foundation (HSCF), welcomes two influential voices in the exotic wildlife management industry—Joe Bailey, President and Partner of WildLife Ranch Solutions, and Chuck Dye, the company's Operations Manager.

HeadHunters NW Podcast announces the launch of its inaugural panel discussion episode. This first-of-its-kind episode brings together three distinguished Chief Marketing Officers to examine the transformative role of artificial intelligence in modern marketing practices and its implications for the future of the profession.

Victory Archery™ announces the company has partnered with outdoor personality Allen Bolen. A jiu-jitsu champion, avid bowhunter, and outdoor writer, Allen Bolen shares his hunting adventures on social media and in publications like Field Ethos.

The National Rifle Association announces that Dianna and Ryan Muller are joining Kyle Lamb as official Brand Ambassadors for the NRA America's Rifle Challenge (ARC), a dynamic program designed to promote safe, practical and recreational use of America's most popular rifle platform—the AR-15.

Wiley X has expanded its national sales representation with the addition of two new rep groups and an expanded territory for a legacy partner. These moves strengthen Wiley X's ability to support retailers across key regions and deepen its presence in strategic markets nationwide.

Orchid announced the launch of a direct integration between Orchid POS and GunBroker.com. This powerful API integration gives firearm retailers a competitive edge by enabling them to create and manage GunBroker listings directly from within Orchid POS—simplifying operations while expanding online sales reach.