For 2025, Franchi expands the Momentum All-Terrain Elite bolt-action rifle's field capabilities with an all-new camo pattern that is as all-terrain as the rifle it graces. The Franchi Verdant™ camo is one of three new patterns created by Franchi designers to offer maximum concealment.

Benelli is offering three new defensive shotguns in its Nova 3 series for 2025, based on the upgraded design. Available in Black and MultiCam® Black, the all-new Nova 3 Pump Tactical (#21500 and #21505) and Nova 3 Pump Defense (#20580) shotguns are built around Benelli's new Poly-Mod platform, which integrates the receiver and buttstock as a solid, one-piece, corrosion-proof framework.

Benelli expands its growing Lupo lineup with the new Lupo Charred Timber. The new Lupo Charred Timber comes with a subdued Labrador Grey Benelli Surface Treatment (BE.S.T.) on the barreled action and offers enhanced function and versatility in this premium, sub-MOA hunting rifle series.

To satisfy the requirements of concealable carry and confident operation, Stoeger engineers have developed the STR-9 Thinline — a crossover pistol with dimensions suited to the needs of the CCW practitioner but with a grip configuration more in line with a compact handgun.

For 2025, Franchi unveils the next generation of the next-generation Affinity 3 and 3.5 shotguns as the brand's first all-new semi-auto platform in over a decade. The new-generation Affinity 3 and 3.5 semi-auto Inertia Driven® shotguns are constructed around a fresh stock design with thinner forend with increased checkering, and a grip where checkering is distributed higher and farther back to enhance control.

Canik introduces their all-new micro-compact pistol, the Canik Mete MC9 Prime. The Canik Mete MC9 Prime is chambered in 9mm, with a capacity of 17+1 rds., new and aggressive slide lightning cuts, and an ergonomic fit ideal for concealed carry.

Benelli's Super Black Eagle 3 is heralded around the world. Now, Benelli takes the proven SBE3 platform to even greater heights with the integration of the new Advanced Impact (A.I.) barrel and choke system.

Franklin Armory announced today the latest model in its Binary Firing System® lineup. The new AR-Essential Binary® trigger for AR-style semiautomatic firearms features a mil-spec style, single sided safety selector paddle for those who prefer a more traditional operational experience.

For 2025, The High Road Group announces a continued partnership with the biggest distributor of Silencers in the nation, Silencer Shop. For years, Silencer Shop has seen the benefits of partnering with The High Road Group through various advertising methods.

If you walk the rows of the Safari Club International Convention—known as the Super Bowl of hunting shows—prepare for sensory overload. Every aisle is a trail leading to different adventures across the globe.