Auto-Ordnance honors two and a half centuries of American military heritage with the release of two exceptional commemorative firearms: the 250th Anniversary Navy, and the 250th Anniversary Marines 1911A1s. These pistols celebrate the distinct legacies, valor, and unwavering spirit of the nation's first seaborne services.

Fish Monkey Hunt Monkey delivers performance products designed not just to perform but to disappear beneath the demands of the day. The finely woven fabrics offering UPF 50-plus protection means sun defense that lasts as long as you do. If we say a glove is waterproof, we mean it. Our line of products spans everything from tropical sun to freezing tundra.

Custom & Collectable Firearms presents the Colt 1911 “Lineage”. A limited-edition masterpiece chambered in the legendary .45 ACP. With only 300 sequentially numbered units produced, each pistol represents a rare and exclusive acquisition for the serious collector.

Davidson's has collaborated with GLOCK, once again, to produce this latest exclusive EDC pistol. This exclusive GLOCK 43X MOS is optic-cut specifically for the “K”/RMSc optic footprint and features a nPVD Coyote Brown finished slide coupled with a Coyote Brown impregnated polymer frame.

The Chiappa Rhino 30DS X Stainless Steel is built for the shooter who understands mechanical balance, values recoil control, and respects innovation wrapped in stainless steel. The Rhino is more than just Chiappa's flagship; it is a bold engineering statement for those who demand functional superiority in a sidearm.

Smith & Wesson Brands announces the release of the Model 1854™, chambered .30-30 Winchester. This new rifle has a 6+1 capacity, a forged 416 stainless steel receiver, and a 20-inch 410 stainless steel barrel that includes a 5/8-24 thread pattern for suppressor use.

MDT announces the expansion of its Hunting Bottom Metal product line with two new models: the Hunting Bottom Metal for Tikka T3X Short Action and the Hunting Bottom Metal for Savage 110 Short Action.

Sturm, Ruger & Company, Inc. (NYSE: RGR) introduced the eighth edition of the Ruger Collector's Series featuring three models – a 10/22 Sporter, a Mark IV™ 22/45 pistol, and a Super Wrangler revolver. The 10/22 Sporter stock features an oak leaf and basket weave design. The Mark IV and Super Wrangler boast wood grip panels that feature the same attractive design. Each model will ship with a limited edition 2025 Collector's Series metal license plate, decal and lapel pin.

Yamaha Motor Corp., USA, announces its 2026 ATV lineup, highlighted by Special Edition Sport ATVs honoring Yamaha Motor's 70th anniversary. Yamaha's ATV lineup offers Proven Off-Road capability, comfort, and confidence for off-road enthusiasts seeking dependable performance for every adventure.

Yamaha Motor Corp., USA, continues its Proven Off-Road legacy with the launch of its 2026 Side-by-Side (SxS) lineup, spotlighting the adventure-ready Wolverine RMAX4 1000. Proudly crafted at Yamaha's manufacturing facility in Newnan, Georgia, every Yamaha SxS is Assembled in the USA for global distribution.